Efes Beer Group

Commencing its operations in 1969 with 0.3 mhl brewing capacity in two breweries through the launch of its flagship brand "Efes Pilsen", which is now being enjoyed in over 60 countries worldwide, Anadolu Efes, today, conducts its beer operations through a total of 14 breweries, five malteries and a hops production facility, spreading into five countries. In addition, Anadolu Efes, through its subsidiary EBI, also has a 28.0% share in the third largest brewer in Serbia, due to its strategic partnership with Heineken International BV (Heineken), as well as a 19.98% stake in a maltery in Moscow, Russia.

Anadolu Efes seized the opportunity to apply the experience and know-how it gained in the Turkish beer market to other emerging markets, and expanded its operations to a wide territory that comprises Turkey, Russia, Kazakhstan, Moldova and Georgia. In addition Efes Beer Group is present in Serbia through a 28.0% stake in Central European Beverages (CEB).

Efes Beer Group's operating countries are acknowledged as having a high potential for growth, suggested by their below average per capita consumption levels and positive macroeconomic developments.

In addition to the growth prospects of the markets where the Company is operating, Anadolu Efes' accumulated expertise and operational skills are its primary warranties for steady and sustainable growth.

In line with its policy to create a brand portfolio in all the operating markets that consist of good quality brands with strong positions in their respective segments, Efes Beer Group is positioned to cover the fastest growing, most profitable and/or largest segments in each of its operating markets.