Anadolu Efes
ANADOLU EFES
 Anadolu Efes Biracılık ve Malt Sanayii A.Ş. (Anadolu Efes or, the Company), together with its subsidiaries and affiliates produces and markets beer, malt and soft drinks across a geography including Turkey, Russia, the CIS countries, South Eastern Europe and the Middle East. Anadolu Efes is the beverage division of Anadolu Endüstri Holding A.Ş. (AEH or Anadolu Group), one of Turkey's leading conglomerates.
The foundation of Anadolu Group, one of Turkey's largest conglomerates, was laid in the early 1950's through the immense efforts and grand visions of the Özilhan and Yazıcı families. Anadolu Group has principal interests in the beverage, automotive, finance, food, writing instrumens and office supply sectors. In addition, energy has recently become an operating area for the Anadolu Group.
Commencing operations in 1969 with two breweries in Turkey, Anadolu Efes is now the leader in the domestic beer market. Additionally Anadolu Efes is a holding company, which is the majority shareholder of Efes Breweries International N.V. (EBI), headquartered in the Netherlands, conducting international beer operations as well as the largest shareholder of Coca-Cola İçecek A.Ş. (CCİ), conducting Coca-Cola operations in both Turkey and international markets.
On its 40th anniversary, Anadolu Efes has become a global powerhouse with 16 breweries, 6 malteries and 20 Coca-Cola bottling plants in 16 countries. Anadolu Efes's operations reach nearly 500 million consumers throughout a wide geographical area.
Anadolu Efes carries out its operations through two segments, namely Beer Group and Soft Drinks Group.
BEER GROUP
 Celebrating its 40th anniversary in 2009, Anadolu Efes is steadily growing each year owing to its broad vision and soundly determined objectives. Apart from being the fifth largest European brewer, the Company is among the region's major players with operations in Turkey as well as Russia, Kazakhstan, Moldova, Georgia and Serbia.
As of end of 2009 Anadolu Efes has annual total brewing capacity of approximately 35.0 million hectoliters and total malt capacity of approximately 267,000 tons. Anadolu Efes' flagship brand, "Efes", is exported to more than 60 countries and widely consumed.
Realization of value-enchancing acquisitions within the region comprising Southeastern Europe, Russia, Turkey and the CIS countries, a territory where Anadolu Efes' beer operations are focused, is among the top strategic priorities of the Company.
SOFT DRINKS GROUP
Anadolu Efes' soft drink operations are conducted through CCİ, where it has 50.3% shareholding. Operating in Turkey and nine other countries located in Central Asia and the Middle East, CCİ most recently entered into Pakistan in 2008. As of end of 2009, CCİ serves nearly 350 million consumer through its 20 bottling plants and total annual bottling capacity of 980 million unit cases.
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